Branded Content
movies at the speed of light. bud light.
Transformed previously unmonetized "real estate" (on-air promos for upcoming movies on TBS and TNT) into a multi-million dollar branded entertainment franchise.
[concept, ECD, writer]

Isaac Mizrahi & Chevy stop traffic.
Concepted this celebrity-hosted social and multi-platform series that delivered an 82% lift in brand consideration and 3,000+ test drives.

Helped create this first-of-its-kind editorial platform where award-winning journalists from CNN and Time Inc. united to connect real life stories with real world solutions. Moving 76% of participants to trust B of A as their financial partner.

be red carpet ready

un commercial brand celebrated via commercial free network

caution: graphic content
[concept, ECD, writer]

[concept, ECD, writer]
