Naming + Framing
named and mapped out this premium platform celebrating brands rebuilding, redefining and resurrecting NYC. Also wrote and directed the accompanying video.
More than a name. A call to action and accountability.
Proclaiming “not all opinions are created equal” and “understanding” is scarcer than ever, used TIME’s iconic red frame to demonstrate the clarifying power, relevancy & value of TIME’s perspective with an international print, online and outdoor campaign.
[concept, naming, ECD, writer]
a North Star for CBS’ upfront that got eclipsed by the pandemic
Q: What do HBO, CNN, TIME Inc, Warner Bros Film & TV all have in common? A: They tell stories that help people define themselves.
[creative director, writer]
9/11 didn’t end on 9/11. Helped unite and focus all of TimeWarner’s divisions including TIME, CNN & HBO to convey the ripple effects of that fateful day. Emmy Award winner, news & documentary*
[creative director, executive producer, writer]
*expanded TIME Magazine's planned photo 9/11 anniversary essay into an Emmy Award winning, multi-platform experience including a full-length HBO documentary with airings on CNN, theatrical screenings, digital screenings on social, an online portrait and interview gallery, a photo exhibition at Milk Gallery, print & digital ads and a hardcover commemorative book. (CEO Jeff Bewkes hailed this as the model for how the company should work together going forward)
![crypto with confidence [naming + copy]](https://images.squarespace-cdn.com/content/v1/5c7194f2809d8e36ccfdbf69/1726674376143-SPKO8IZ42NJKDUWPI261/image-asset.png)
say hello to the new kid on the block(chain)
During the prequel to today’s impending recession, helped create a first of its kind editorial platform for Bank of America, where award-winning journalists from CNN and Time Inc. united to connect real life stories with real world solutions.
named, refined positioning, developed logo, branding & premium content to help this predictive tech startup take on the $100 bn food delivery market
named and framed this anti-gun PSA series developed by HBO & the Warner Music Group brought to life by high profile talent like Allen and Albert Hughes.
Entertainment Weekly praised them as “stunning” calling them “blunt and effective because they succeed first as art.”
naming and logo to launch an independent strategic consultancy focused on taking on the status quo
a competitive series dedicated to finding & funding rising leaders tackling the world’s biggest challenges
the cable channel + digital platform that empowers New Yorkers to make a positive impact in their community
They make "9-to-5" seem like "25 to life"... Office Court brings them to justice.
named this Dead & Company concert where a good deed was your ticket
New positioning and logo to elevate a wildly ambitious telematics company. “At Scope, we believe the most valuable things in life are beyond measure. Like earning your trust.”
How do you make more bacon lovers? Match people who love bacon!
renamed, repositioned + redefined this tech startup’s value proposition in the mobile gamification and rewards space
a podcast before they called them podcasts… the continuing “un-soaped opera” of 3 roommates who launched a morning radio show out of their Greenwich Village apartment… which happens to be a magnet for a mix of high-profile & breaking Atlantic Records’ artists
a feisty division of Delicious Vinyl
[My first tagline ever sold. And still one of my favorites.]
