The Challenge: Help the Museum of the City of New York secure funding and long-term brand partnerships to support its centennial initiatives.

The Idea: Create a premium platform inviting brands to take part in rebuilding, redefining and resurrecting New York City. reNewYork.city positioned leading companies not just as sponsors but as active participants in the city’s renewal.

My Role: Named, developed and sold the platform concept and narrative. Wrote and directed the accompanying launch video.

As EP, helped develop and build the presentation and this proof of concept video for an AI-powered cross between "South Park" and "The Daily Show."

To demonstrate how the format could move at the speed of culture, we took a story from the night before and had it rendered in time for the next morning's meeting.

9/11 didn’t end on 9/11. Helped unite and focus all of TimeWarner’s divisions including TIME, CNN & HBO to convey the ripple effects of that fateful day. Emmy Award winner, news & documentary*

[creative director, executive producer, writer]

*expanded TIME Magazine's planned photo 9/11 anniversary essay into an Emmy Award winning, multi-platform experience including a full-length HBO documentary with airings on CNN, theatrical screenings, digital screenings on social, an online portrait and interview gallery, a photo exhibition at Milk Gallery, print & digital ads and a hardcover commemorative book. (CEO Jeff Bewkes hailed this as the model for how the company should work together going forward)