New + noted 360° Work
Their Path. Our Future. 🖖
The Challenge: help Paramount+ introduce the Star Trek universe to a new generation while honoring sixty years of legacy.
My Role: led development of franchise messaging, partner activation strategy, and a cross-platform visual identity system.
[branding & activation lead, writer, design system]
[concept, ECD, writer]
see case study 👇
Proclaiming “not all opinions are created equal” and “understanding” is scarcer than ever, used TIME’s iconic red frame to demonstrate the clarifying power, relevancy & value of TIME’s perspective with an international print, online and outdoor campaign.
[concept, ECD, writer]
Since 1923, The Museum of the City of NY has given millions a reason to believe in NYC. Now, to celebrate their Centennial, MCNY recruited me as ECD to help them give millions a reason to visit.
