Their Path. Our Future. 🖖

The Challenge: Help Paramount+ introduce Starfleet Academy and the Star Trek universe to new audiences while honoring six decades of legacy.

My Role: Led development of franchise messaging, partner activation strategy, and a cross-platform visual identity system.

Concept Development: Shaped the campaign messaging and theme line “The Future Starts Here,” positioning Starfleet Academy as the place where Star Trek’s vision of optimism and discovery begins for a new generation.

The Challenge: Invite the world to celebrate sixty years of Star Trek by honoring the franchise’s legacy of optimism, inclusion and exploration.

My Role: Developed campaign messaging and activation concepts around the theme “Space for Everybody,” framing the anniversary as a year-long celebration of Star Trek’s enduring vision of a hopeful and inclusive future.

The Museum of the City of New York has given millions a reason to believe in New York City. For its centennial, the museum brought me in as Executive Creative Director to help give millions a reason to visit. I championed the campaign platform “You’re Welcome,” a line that captured the museum’s relationship with the city it chronicles, celebrating everything New York gives the world while inviting people to experience its story. The campaign identity and narrative extended across museum communications, digital channels, the centennial gala, and a short film, culminating in the Empire State Building lighting in the campaign colors.

Proclaiming “not all opinions are created equal” and “understanding” is scarcer than ever, used TIME’s iconic red frame to demonstrate the clarifying power, relevancy & value of TIME’s perspective with an international print, online and outdoor campaign.

[concept, ECD, writer]